EXPEDIA
MaDE TO TRAVEL

IN 2022, as the world thawed from COVID, Expedia re-emerged as the ultimate dreamy, elevated travel brand.

Fueled by a new creatively led organization—stacked with aesthetic visionaries snatched from Apple—Expedia transformed into a bold creative force in travel. This curated collection of dreamlike photography for Expedia's U.S. out-of-home campaign reinforced a powerful sentiment:

Travel isn't just a thing you do—it's a feeling. And now, it's time to create new memories.

My role was to push Expedia's visual storytelling further, shaping the brand's evolving identity through photography. 

I led the discovery, selection, curation and licensing of all imagery for this campaign, drawing inspiration from the Italian Renaissance. I reimagined the use of diptychs and triptychs—pairing visuals in sets of two and three to create a more immersive, artful experience.

Collaborating around the clock with executive creative directors, brand integration teams and media strategists—I loved every minute of it. 

Once the campaign went live, I commissioned photographers to document the work in the world across NYC and Los Angeles. The media placements were just as bold as the visuals:
- Train station takeovers in Philadelphia
- Hand-painted murals in Miami
- Print & digital billboards in Atlanta, Chicago, and San Francisco.