HOTELS.COM BRAND REFRESH
The creative, photo, and social teams reimagined the brand’s social media presence with a bold new storytelling style—positioning Hotels.com as the ultimate matchmaker for travelers under the new creative platform: Find Your Perfect Somewhere.

MY ROLE
Brought the brand’s new visual identity to life by leveraging photography from key partner networks in high-priority markets. Crafted an aesthetic that balanced accessible aspiration, using smart negative space to seamlessly integrate copy into the imagery.