LONDON WORKSHOP: BRAND COHESION
LEADERS ACROSS BRAND STRATEGY, DESIGN, PRODUCT & PHOTOGRAPHY CONVENED IN LONDON FOR A TWO-DAY SESSION ON SCALING UP VISUAL ID ACROSS EXPEDIA, HOTELS & VRBO BRANDS.
(AND GOOD GOD WE HAD FUN.)
“IF YOU WANT TO MAKE 23% MORE MONEY, THEN GET CONSISTENT.
FROM THE EXPERTS, EVERYTHING YOU NEED TO KNOW ON BRANDING CONSISTENTLY FOR HIGHER VISIBILITY AND MORE REVENUE.”
— Inc. MAGAZINE
Q: How can you build cohesion when image sources range from ORIGINAL BRAND SHOOTS, TO RIGHTS MANAGED, TO ROYALTY FREE, TO PARTNER IMAGERY?
A:
Sharpen the visual language with before/afters, host staff workshops & open discussions with Creative & Product teams. Connect with photography partners on the visual identity of each brand.
Rinse, lather, repeat.
Scroll through the new visual frameworks below.
